adidas and the Australian Olympic Committee were today joined by several outstanding athletes including Sally Pearson, Mitchell Watt, Craig Mottram, Jess Schipper, Bronte Campbell, Henry Frayne, Cate Campbell, Jenna O'Hea and Natalie Cook to unveil the lightest and fastest team uniform ever worn by the Australian team.
The Australian team will be faster, stronger and cooler than ever before at London 2012 thanks to adidas’ technologies, enhanced and adapted for this summer’s Games. These include the advanced adidas TECHFIT PowerWEB and ClimaCoolTM technologies, which will work to improve the performance of all the athletes no matter the sport they are competing in.
Australian athletes will be faster than ever before, competing in footwear that is on average 25% lighter than in Beijing thanks to adidas’ adizero concept, based on Adi Dassler’s belief that “Light equals Fast”. Using traditional hand-crafted techniques and acute attention to detail to create the lightest possible running footwear, the adizero philosophy has been incorporated throughout the range of Olympic footwear.
Sport specific uniforms, such as those from sports such as athletics, boxing, rowing and weightlifting have been fitted with adidas TECHFIT™ PowerWEB technology and are designed to make athletes stronger than ever. The compression suits will feature Thermoplastic Polyurethane (TPU) material designed to mirror the movement of the muscle to generate maximum explosive power, acceleration and endurance.
adidas has incorporated its state of the art ClimaCoolTM technology in all key apparel which works to help athletes stay cooler in their uniforms by using heat and ventilation zones, moisture management fabrics and conductive fibres to draw heat away from the body.
Speaking about the new adidas uniforms, World Champion 100m hurdler, Sally Pearson said “In the Olympic games every tenth of a second counts so I feel confident knowing my sprint suit and spikes have been designed with world leading technology to give me the edge I need over my competitors.”
adidas Australia Head of Sports Marketing, Cam Baranski said “Our athletes will be representing the nation in front of a global audience so we wanted to ensure they are the best equipped team through a combination of leading technologies, including TECHFIT™, PowerWEB, and ClimaCool®. We are proud to be outfitting the Australian Team with cutting edge technology and we wish them the best of luck for the 2012 London Olympics.”
Beyond the technological benefits of the London 2012 range, Australian athletes will look the part as they take the stage thanks to adidas’ country DNA project. This DNA design thread was established to create an innovative and visual identity that best captured and celebrated Australia’s personality and then incorporated throughout selected items within the range, with design elements and motifs placed according to the motion of the athlete in their discipline. The Kangaroo was chosen as a motif for the Country DNA because of its meaning and value to the nation.
The adidas London Olympic program began over 18 months ago and comprises over 80,000 items of apparel and footwear. adidas will outfit close to 800 Australian athletes and officials, ranging in sizes from 4 Extra Small to 4 Extra Large.
Chef de Mission of the 2012 Australian Olympic Team, Nick Green said “The AOC and adidas have enjoyed a great association over the years. Our athletes will not only look the part in adidas they will also feel confident knowing they are wearing uniforms created using the latest technology available around the globe.”
KEY ADIDAS PRODUCT INFORMATION
TECHFIT™ PowerWEB is at the cutting edge of athletic design. It features compression fabric and TPU (Thermoplastic Polyurethane) material, and is designed to mirror the movement of the muscles to generate maximum explosive power, acceleration and endurance. TECHFITTM PowerWEB has been updated for London 2012 to be more natural and less restrictive for athletes, while still delivering all the technological benefits they have come to expect.
ClimaCool™ is climate control for clothes using heat and ventilation zones, moisture management fabrics and conductive fibres that draw heat away from the body. ClimaCool™ footwear deals with heat by creating a system of ducts and vents that actively circulate air through the shoe and over the skin with every step providing 360˚ cooling around the entire foot. ClimaCool™ has been updated for London 2012 with waterproof elements.
LONDON 2012 FOOTWEAR
adidas is providing a total of 38 different shoes to athletes in London – 31 of which are lighter than the corresponding shoe they would have worn in Beijing. Having worked closely with athletes, adidas has come up with new lightweight adizero™ concept based on the belief that ‘lighter equals faster’. adizero™ began with the Crazy Light basketball shoe, followed by the F50 adizero football boot and then the Prime spike Yohan Blake was wearing when he won the World 100m title in Daegu in 2011.
ADIDAS AND THE OLYMPIC GAMES
adidas signed up as a Tier One partner of the London 2012 Olympic Games in September 2007, becoming the Official Sportswear Partner. adidas has also designed and produced official uniforms and apparel for the Australian Olympic team and officials. adidas has a long association with the Olympic Games, having been involved since 1928. adidas continues to innovate and it is through cutting-edge technology incorporated into its products that athletes set records and personal bests.
adidas and the AOC